Reports Manager Module
This module is used to deliver various reports to the users. The system provides operational reports and managerial reports. These may be requested through the administrative console or sent automatically by email as an Excel file.
Customer monitoring report
- Follow-up and monitoring of the number of registered customers.
- Number of registered customers per segment.
- Number of registered customers per channel.
- Migration of customers from category per period.
Monitoring report of loyalty plan
- Number of benefits obtained by customer per segment.
- Number of benefits awarded per channel.
- Number of points redeemed vs number of points awarded.
- Number of benefits awarded per campaign.
Report on effectiveness of coupon campaign
- Number of coupons awarded by the campaign per segment and per channel.
- Number of coupons used vs number of coupons granted per campaign and per channel.
- Number of coupons used per customer.
Report on gift cards
- Gift cards generated by agreement.
- Effectiveness of gift card campaign per channel and per segment.
- Number of transactions using gift cards per shop and per segment.
- Gift cards generated vs gift cards activated in shops.
- Effectiveness of promotional campaign.
- Number of promotional campaigns carried out per channel and per segment.
- Result of promotional campaign in terms of sale.